KeelSG is a CRM for Singapore companies where more than one person sells. For one fixed fee we move your existing data in, set up your pipeline, configure your automations and train your administrator. Unlimited staff and contacts under one UEN, so your bill does not change when you hire.
If two of them are yours, keep reading. Sorted by shape, not by industry. What matters is how many people touch a customer and how many places an enquiry can land.
Some land on the website form, some land in a shared inbox, some land on somebody's phone, and some arrive because a customer walked in.
So it sits, politely, while two people each assume the other has it.
Which means you find out a deal died in the weekly meeting, not on the day it died.
It was never finished being set up, and now nobody wants to be the person who says so.
Enquiries typed in from a phone call, imported from a spreadsheet, or posted in by your website form arrive in one list, with the same required fields and a record of when and where each one came from. Contacts, companies and activity history stay together on the customer.
A qualified lead becomes an opportunity carrying an owner, a stage, a value and an expected close date. Closing one requires a reason from your own list, so after a quarter you can read why deals die rather than asking.
See pipeline features
The assistant summarises a lead or an opportunity, ranks what is worth doing next, and drafts the reply. Every draft is marked AI-generated and stays unsent until a person approves it.
What happens to one enquiry, from the day it lands to the day it is won or lost.
No per-user licence. You pay for the installation: migration, configuration, automations and training.
The implementation work and the first year of use, at one fixed price.
Unlimited named users and unlimited contacts for one customer UEN. No per-user fee, so hiring a salesperson does not change your bill.
Contact us for customisation.
For a business whose requirements fall outside the package. Scoped and quoted per engagement, with no published price.
When Custom is the answer
How it is priced
Custom is not a Productivity Solutions Grant package. Grant pre-approval attaches to a declared package at a declared price, and a Custom engagement has neither.
Contact us for customisationAccess is enforced at the database, privileged actions are recorded where nobody can edit them, and you configure how long each class of data is kept. These are product controls, not a claim of certification, of grant approval, or of a completed independent penetration test.
See how access and records workA rep who types a colleague's record ID into the address bar is denied at the server.
Each personal data field carries a recorded purpose, basis, retention class and visibility.
Admin changes, AI actions, exports, deletions and sign-ins each write an append-only event.
KeelSG keeps its own customer records and works with nothing else connected to it. A CRM that only works when it is plugged into four other products is not independent, it is a hostage arrangement.
All four carry the same permitted records and the same fields, each with a documented schema, so the file opens in whatever your accountant, your analyst or your next system expects.
Filter a set of records on screen, choose CSV, XLSX, XML or TSV, and take it. All four carry the same permitted records and the same fields, each with a documented schema, so the file opens in whatever your accountant, your analyst or your next system expects.
Who asked for it, which filters were applied, which fields, how many rows, which format, a checksum, when it was created and when it expires. The audit record does not contain the personal data itself. If somebody walks out with a customer list, that is a question with an answer.
Cell content starting with an equals, plus, minus or at sign is neutralised so a spreadsheet cannot execute it, while the value stays readable.
If you do want it to talk to another system. Which systems, in which direction, carrying which fields, is scoped and built with you during implementation.
There is no logo wall here. Anything we have not built and verified end to end for a real customer is not a claim we will make on a website.
Straight answers
No. The package includes unlimited named users and contacts for one UEN. It is one fixed price for the implementation, not a per-user licence, so adding a salesperson does not change your bill. A Custom engagement is scoped and quoted against your own requirements.
No. It summarises, prioritises, ranks and drafts. Every draft is marked as AI-generated and stays unsent until an authorised person edits it and approves it. There is no setting that turns this off, because it is not a setting.
Support runs Monday to Friday, 9am to 6pm Singapore time, by telephone and teleconference. Email is monitored 24 hours a day, 7 days a week. The three channels are email, telephone and this page. What sits inside your support scope, as opposed to new work, is written into your engagement letter before you sign it.
It has a REST API and signed webhooks, so data can come in and changes can be pushed out, and failed deliveries are recorded in a ledger rather than lost. Which systems, in which direction, carrying which fields, is scoped with you during implementation. We publish no list of supported systems, because we will not claim a connection we have not built and verified end to end.
No approval is implied. The solution can be packaged with a structured scope and supporting documentation, but every application remains subject to the programme rules, customer eligibility and the approving authority.
Access is enforced at the database, so a user cannot reach a record they are not permitted to see. Every personal data field carries a recorded purpose, basis, sensitivity, retention class and visibility. Privileged actions, AI actions, exports, deletions and sign-ins are recorded in an append-only audit trail. You configure how long each class of data is kept. You can export everything, any time, in four formats.
It runs in a browser, on a phone or a laptop, with nothing to install and nothing to update.
Text arriving from outside the system, in an imported email, a note or an integration payload, is treated as data and never as an instruction. A message written to manipulate the AI assistant into revealing something or doing something does not get to.
If the honest answer is that you do not need this yet, we will say so, and asking will have cost you nothing.
